Led product strategy and UX for a WebAR platform enabling brands to launch immersive campaigns with zero-code setup. Helped define use cases across retail, hospitality, and experiential marketing.

Shaped product experience and user flows for an AI-powered companion that supports student mental health and safety. Focused on trust, accessibility, and anonymous support features.

Designed and launched an AR-powered digital art campaign platform that allowed artists and organizations to reclaim public space via mobile WebAR installations. Oversaw product-market fit and onboarding experience.

Helped conceptualize and deliver a gamified onboarding experience for Shiseido employees to explore blockchain use cases. Focused on simplifying Web3 onboarding and product education.